October 24, 2017
Courtesy of Derek Gilliam Jacksonville Business Journal
Jacksonville-based St. Vincent’s HealthCare announced Tuesday morning that it will be changing its name to Ascension St. Vincent’s in part of an national effort to streamline the hospital systems’ facilities.
St. Vincent’s has been a part of Ascension since 1999 when the hospital’s founders, the Daughters of Charity and the Sisters of St. Joseph formed the nonprofit organization.
Ascension is the “nation’s leading Catholic and nonprofit health system, with 2,500 sites of care and 36,000 providers in 22 states and Washington D.C,” according to a news release from St. Vincent’s.
St. Vincent’s President and CEO Tom VanOsdol said the decision to rebrand the hospital as Ascension St. Vincent’s will amplify the national brand while bringing “clear realization of the strength and resources” that St. Vincent’s achieves by being part of a larger organization.
That fact was on display after Hurricane Irma ripped through Florida. The hospital had four open heart surgery’s scheduled shortly after the storm. However, the hospital’s platelets supplier experienced a service disruption.
An Ascension-operated hospital in Birmingham, Alabama, had the needed platelets and an Ascension-based associates in Pensacola transported them to Jacksonville.
“They were able to supply all that we needed,” VanOsdol said.
Changing the signs from St. Vincent’s HealthCare to Ascension St. Vincent’s will be a process, he said, which could take 18 to 24 months.
The unified branding will take place across six of the 22 states that the hospital system is in. Last year, Ascension sites of care in Michigan and Wisconsin became the first to adopt the Ascension name.
“By creating consistent names across Ascension facilities and services nationwide, we’re making it easier for patients to access the care they need and expanding our efforts to deliver high-quality, affordable care for everyone with special attention to those most in need,” said Nick Ragone, chief marketing and communications officer for Ascension.